Brand

Film

Our professional, award-winning films help define and position brands for both internal and external customers. We make the most of the media and can produce standard DVDs or intranet-ready film for internal use or targeted, infectious viral films or DVDs for external markets. We use professional writers, directors and actors at the top of their field to produce films that enhance your brand experience whoever your audience. Capturing your brand through a film ‘story’ provides a popular and highly memorable method of communicating. Contact us now for more information on brand films.

Live brand development and exploration

Getting under the skin of your brand is something we’re particularly good at here at Ear. We use actors, props and novel settings to create a range of scenarios that poke, probe and prod your brand thinking. We carefully structure scenes and sessions to instigate fresh brand thinking and generate rich output to further your brand development. Contact us for more information on brand exploration or take a look at the development work case studies on this page.

Name-storming

We’ve helped some of the country’s biggest brand names with name-generation through effective and highly creative facilitation and loquacious name-stormer participation. Our experienced actor-facilitators guide you through your naming process, writing creative and energetic name-building sessions and activity days tailored to your brand positioning, propositions or concepts Our name-storming sessions guarantee you extensive raw output and shortlists with recommendations and legal checks ready to bring your brand to market. Contact us now to discuss name-storming.

Audio

Audio has the power to evoke a deeper, more emotional response; it enters the brain immediately without pre-conceived visual constraints, allowing the listener to create the pictures for themselves. In brand development, when exploring consumer typologies or early brand concepts, our cleverly crafted audio scenes use versatile voice over artists to evoke a mood, express opinion or highlight consumer positioning.

Audio can also demonstrate best-practice in ‘living the brand’ through creative, often amusing, and highly entertaining plays, scenes and soap operas for employees.

In developing or launching new brands, our original music and soundscape composition service helps to add a further dimension and emotional quality to brands and new brand thinking. Listen to a selection of our audio work here or contact us for more information.

Latest News

P&O sail through with Ear on name-storming project.

Britain’s largest chocolate and confectionary producer uses Ear’s creative facilitation for yummy brand naming project.

Visit Britain achieves inspiration and energy with Ear’s bespoke Brand of Britain day.

Famous new spirit product benefits from Ear’s new brand thinking day.

Case Studies

Visit Britain
The world's largest privately held, family-owned spirits company

Visit Britain asked us to develop an internal session that would inspire and involve delegates in the ‘Brand of Britain’ – allowing them to promote Britain as a tourist destination effectively. We needed to communicate what the brand stood for and ensure delegates felt they owned the brand. We engaged their imaginations and equipped them with the skills and passion to promote Britain.

Using actors to play a wide variety of fictional British characters, we were able to trigger the patriotic emotions of delegates through story-telling, live exercises, games and guided visualisation. The day was carefully structured into eight phases taking delegates through ideas ranging from brand appeal to bringing the brand to life and culminating in the story of a perfect day out in Britain. Delegates were able to apply their understanding and enthusiasm of brand Britain to their clients by using constructive output from the session and were left energised, passionate and committed to promoting Britain.

We were asked to facilitate a new thinking day for this large producer’s famous new product. We developed an energetic, fast-paced, creative day that allowed delegates (agency and client) to express new brand thinking.

Using actors and a variety of props and settings, we began the day with warm-ups and games to relax participants and moved on to look at vocabulary development and emotional brand response through live exercises. The day was structured to identify market segments, brand values and new product and communication ideas and culminated in the production of a set of fresh ideas to take forward.